Premium Profile Features

How to use Linked in Premium and Sales Navigator to accelerate your B2B and B2C growth.

While a free Linked in account is sufficient for publishing content and basic networking, upgrading to Linked in Premium (or Sales Navigator) unlocks advanced data and outreach capabilities that are crucial for scaling your efforts in 2026.

Whether you are a B2B founder hunting for enterprise clients or a B2C coach looking for individuals who need your guidance, Premium features give you a distinct operational advantage.

1. Who Viewed Your Profile

On a free account, your visibility into who is looking at your profile is heavily restricted. Premium unlocks the full 90-day history of profile views.

Why this matters: Every person who views your profile has demonstrated a baseline level of intent. They either saw your content, found you in a search, or clicked your profile from a comment.

  • The Strategy: Treat this list as a warm lead sheet. Do not immediately pitch them. Instead, review their profile, engage with their recent content, and send a personalized connection request referencing something specific about their work.

2. InMail: Bypassing the Connection Barrier

InMail allows you to send a direct message to a Linked in user even if you are not connected to them (a 2nd or 3rd-degree connection).

InMail Example

Best Practices for InMail:

  • Keep it brief: Treat InMail like an SMS, not an email. Under 50 words is ideal.
  • Focus on the “Hook”: Your subject line must be highly personalized to ensure an open.
  • Soft Call to Action: Do not ask for a 30-minute meeting on the first message. Ask a simple, low-friction question that requires a “Yes/No” or a one-sentence reply. (e.g., “Are you currently managing your CRM internally, or using an agency?“)

3. Advanced Search & Sales Navigator

For B2B professionals, Sales Navigator is widely considered mandatory in 2026. It provides advanced boolean search filters that are not available on standard Premium.

Powerful Filters Include:

  • Company Headcount Growth: Find companies that are actively hiring (a strong buying signal).
  • Changed Jobs in the Last 90 Days: New executives often want to make changes and bring in new vendors early in their tenure.
  • Posted on Linked in in the Last 30 Days: Filter out inactive accounts so you only spend time prospecting people who actually use the platform.

4. The Premium Custom Button

Linked in Premium allows you to add a custom Call to Action (CTA) button directly underneath your headline on your profile.

Custom Button Example

Options include:

  • Visit my website
  • Book an appointment
  • View my portfolio
  • Visit my store (Excellent for B2C and direct-to-consumer creators).

This button removes friction, allowing prospects to take immediate action right from your profile without having to scroll down to your Featured section.